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Updated 2026 Oct
OverviewBrand IdentityLogo & SystemColor & TypeIdeation
Rebranding · Brand IdentityPetersen Automotive Museum RebrandThe Petersen Automotive Museum is an automobile museum located on Wilshire Boulevard alongside Museum Row in the Miracle Mile neighborhood of Los Angeles. One of the world’s largest collections, the Petersen Automotive Museum is a nonprofit organization specializing in automobile history and related educational programs.
Project TypeRebranding / Brand Identity
SoftwareInDesign, Illustrator, After Effects, C4D
MissionPetersen Automotive Museum’s new gear shift. Redefining the drive, igniting the momentum.
Brand identity
MomentumFeel the speed and time
PersonaUnique personalities and stories
GemTreasure our exclusive collection
ShiftOur gear shifting innovation
Logo & brand system
Color / typography systemThe Petersen Automotive Museum chose colors to evoke speed, movement, and passion associated with automobiles.
Brandscape & mindmapIdeation
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