California Based
Graphic/ Motion designer

 Work    Motion Design Packaging.Print.Branding.UI/UXInfo    
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Petersen Automotive Museum Rebrand
The Petersen Automotive Museum is an automobile museum located on Wilshire Boulevard alongside Museum Row in the Miracle Mile neighborhood of Los Angeles. One of the world's largest collections, the Petersen Automotive Museum is a nonprofit organization specializing in automobile history and related educational programs.
Project Type 
Rebranding / Brand IdentitySoftware
Indesign, Illustrator, After Effects, C4D
Misson 
Petersen Automotive Museum’s new gear shift. Redefining the drive, igniting the momentum.








Brand Identity

Momentum    

Feel the speed and time



Persona    

Unique personalities and stories

Gem    

Treasure our exclusive collection

Shift    

Our gear shifting innovation

Logo & Brand System



Color / Typography System
The Petersen Automotive Museum chose colors to evoke speed, movement, and passion associated with automobiles.





Brandscape & MindmapIdeation
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