CHOI
Updated 2026 Oct
Hermès Sponsored Project · 2D/3D Motion Graphics + Visual · 2025Vivlio book holder — Your Imaginary World, In Your PocketAccess your personal escape wherever you are. Whether tucked in a book, slipped into a pocket, or packed in your bag, the Vivlio book holder brings comfort within reach—on a yacht, in the sky, or from the couch.
- Led the visual design across product developing a distinct color palette and custom illustrations
- Shaped the core storytelling through a mix of 2D and 3D design
- Built a functional design system in close collaboration with industrial designers
- Managed the design team and kept the creative process focused and efficient
- Worked hands-on with industrial designers to bring the product vision to life
- Designed the final window display and presentation to showcase the full experience
Key rendersDesigned for comfort, going beyond function into the realm of the imaginary with Vivlio Hermès. New product integrated with existing product.
Color & illustrationDeveloping a distinct color palette and custom illustrations.
Window displayHonoring the process of craftsmanship — the window display and presentation showcase the full experience.See the project day
StorytellingStorytelling through a mix of 2D and 3D design.