Wired — Jenna Choi

Updated 2026 Oct

3D Motion Graphics · 2024WIRED Logo AnimationWIRED is where tomorrow is realized— new ways of thinking, new connections, and new industries.

Category3D Motion Graphics

Year2024

My deliverables1. Led the visual design across product developing a distinct color palette and custom illustrations
2. Shaped the core storytelling through a mix of 2D and 3D design

*Student project, not affiliated with the company.

Key rendersWIRED is where tomorrow is realized— new ways of thinking, new connections, and new industries.

Foundation material of WIRED

Shape. Sculpt. Mold

Innovation. Development

Evolving and transforming into NEW

Integrating new technologies

Logo Lock-Up

Process

Using Cinema 4D, soft body dynamics were explored, gravity was utilized, and material nodes were customized.

The process also involved multiple passes of pre-rendering and adjustments.

Initial sketching for logo animation

← Back to work Next projectCustomize your salad, Sweetie AI