WIRED Logo Animation
WIRED IS WHERE tomorrow is realized.
The WIRED conversation illuminates how technology
is changing every aspect of our lives—from culture
to business, science to design. The breakthroughs and innovations that we uncover lead to new ways of thinking, new connections, and new industries.
Project Type
Motion Graphics
Software
Cinema 4D
StoryFoundation material of WIREDInnovation. DevelopmentShape. Sculpt. MoldEvolving and transforming into NEW Integrating new technologiesLogo Lock-Up
Process
Using Cinema 4D, soft body dynamics were explored, gravity was utilized, and material nodes were customized.
The process also involved multiple passes of pre-rendering and adjustments.
Initial sketching for logo animation
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