Sopung
SOPUNG is a kimbap making tool kit designed for food lovers and picnic enthusiastsYear
2023
Project Type
Package DesignSoftware
Illustrator, Photoshop Konsburg Machine
Brand Identity
Sopung
Brand Story
소풍, Our mission is to bring people together, create cherished memories, and add a delightful touch of Korea, one delicious roll at a time.
Chef Choi, hailing from South Korea and newly settled in Los Angeles, noticed the prevalence of sushi over kimbap. This spurred the establishment of Sopung, a brand that provides accessible kimbap kits, simplifying the picnic experience.This is some text inside of a div block.
Core Themes
Persona
Unique personalities and stories
Gem
Treasure our exclusive collection
Shift
Our gear shifting innovation
Authentic
Feel the speed and tim
Moodboard
A moodboard featuring traditional Korean architecture and the historical picnic culture passed down from ancestors.
Package Ideation
Exploring container designs and sketching Korean traditional lunch boxes known as "도시락" (dosirak).
Logo Sketch
Ideating and developing a logo with a handwritten and calligraphy-inspired aesthetic, focusing on traditional and modern styles.
Custom Dieline
I
created a custom dieline and fine-tuned it through precise adjustments and trial and error to ensure it functioned perfectly. This iterative process involved multiple revisions to achieve an accurate and effective design.
Design Development
At this stage, various packaging designs have been explored, aiming to develop a look that is more visually appealing and deeply engaging with SOPUNG
Key Moments of the Product
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